Marketing Your e-Discovery Program: A Primer in Raising Awareness for Academic Partners

In this presentation and discussion, you’ll learn some baseline marketing strategies and techniques you can use to brand your e-discovery program and make folks more aware of it—whether or not you have a marketing team. kCura’s director of marketing communications will walk you through ways to differentiate your program, get press mentions, and use vehicles like social media to spread the word to attract and retain students. We’ll also run through the resources available to you from kCura as a Relativity Academic Partner.