Laurence Minsky

Columbia College Chicago | Associate Professor

Laurence Minsky

Laurence Minsky is Associate Professor in the Department of Communication and Media Innovation at Columbia College Chicago; an awarding-winning marketing strategic, creative director, and writer; and the author of How to Succeed in Advertising When All You Have Is Talent (Second Edition) and other books, with several more books on the way, including one on brand activation — called The Activation Imperative — due out in December.